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Behind the Scenes: The Making of the Tricolor Atoms

BY ATOMS TEAM 11.18.20

Visit the Atoms factory in Busan, South Korea, as we make our Model 000 in Classic Yellow, Forest Green, and Navy Blue.
Behind the Scenes: The Making of the Tricolor Atoms
The new Atoms in Forest Green, Navy Blue, and Classic Yellow.

Atoms invites you to take a look inside our factory in Busan, South Korea, as we create the three new colors of our signature Model 000 sneaker: Navy Blue, Forest Green, and Classic Yellow. To create these shoes, we use a special dyeing technique where the pigment is applied on each thread, saving 90 percent of the water that would have been used with conventional dyeing methods. Each shoe is assembled and quality checked by hand to make sure that you receive a premium product.

Matching the Exact Shade of Forest Green The Atoms team matches the shade of Forest Green to the exact Pantone color.

A Row of Forest Green Atoms A row of Forest Green Atoms.

A size 7.25 Forest Green Model 000 with its last inside. A size 7.25 Forest Green Model 000 with its last inside.

Classic Yellow Atoms at the factory. Classic Yellow Atoms at the factory, while a worker checks them in the background.

The three new Atoms Model 000 colors: Navy Blue, Forest Green, and Classic Yellow. The three new Atoms Model 000 colors: Navy Blue, Forest Green, and Classic Yellow.


The Making of Atoms in Tie-Dye Blue

The Making of Atoms in Tie-Dye Blue

Atoms co-founder Sidra Qasim found inspiration for the Tie-Dye Blue Atoms in the sky above the brand's Brooklyn Navy Yard office.

BY ANN BINLOT 09.22.20

Atoms Offers International Shipping for Masks

Atoms Offers International Shipping for Masks

International shipping for masks is now available for North America, select countries in Africa, and most of Europe and Asia.

BY ATOMS TEAM 11.24.20