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In the Factory: Producing Tie-Dye Blue Atoms

BY ANN BINLOT 09.24.20

Travel to Atoms' factory in South Korea to see the production of the Tie-Dye Blue Model 000.
In the Factory: Producing Tie-Dye Blue Atoms
A finished pair of Atoms in Tie-Dye Blue.

The Tie-Dye Blue Atoms Model 000 took months to create from its inception at Atoms co-founder Sidra Qasim's desk at the Brooklyn Navy Yard, to the production run at our factory in Busan, South Korea. Since the sneaker was made with an upper of 100% recycled polyester, a first for Atoms, we were able to turn to innovation, using a special sublimation technique with environmentally-friendly ink to print the Tie-Dye Blue effect on to the sneakers because the recycled polyester can withstand the heat. It uses less water than traditional printing. The eyelets are made from recycled brass, and of course, like the original Model 000, it features shoe laces that only need to be tied once, a copper-thread-lined insole, support that moves with you, and an upper that shapes to your foot. Here's a behind the scenes look at the production of the Tie-Dye Blue sneaker at our factory in South Korea:

The Tie-Dye Blue Atoms Upper Made from 100% recycled polyester, the Tie-Dye Blue Atoms Model 000 uses a special sublimation technique with environmentally friendly ink to create the tie-dye print.

Atoms Tie-Dye Blue sneakers on the conveyer belt in our South Korean factory. The Tie-Dye Blue Model 000 Atoms travel down the conveyer belt at the factory in Busan, South Korea.

A factory worker checks the Atoms Tie-Dye Blue sneakers. A factory worker checks the Tie-Dye Blue sneakers.

A Tie-Dye Blue sneaker in production in South Korea. The Tie-Dye Blue Atoms in production.

A factory worker in Busan, South Korea attaches the upper to the outsole of the Tie-Dye Blue Atoms. A factory worker attaches the Tie-Dye Blue Atoms upper to the midsole.

A factory worker checks for quality on the Atoms Tie-Dye Blue sneaker. A factory worker checks for quality.

An Atoms Tie-Dye Blue sample A finished pair of Tie-Dye Blue Model 000 Atoms.

Atoms Tie-Dye Blue Samples A row of assembled Tie-Dye Blue Atoms.


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